focus on value first.
by sandi leyva
the complete guide to marketing for tax & accounting firms
how do you talk to a prospect or client about your fee?
some of the answers i have heard are:
- “it depends.”
- tell them and get off the phone as fast as possible.
- “i don’t know.”
- “what is your budget?”
more: five tips for virtual team member happiness | three thoughts for a quiet morning | the seven-step plan for marketing by spreadsheet | boost your cross-selling in two easy steps | beyond bookkeeping: five value-add service areas | 11 kinds of wealth
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most accountants spill the beans about their rates way too early in a conversation with a future client. so when should you talk rates?
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